The Department of Horticulture in Karnataka, which has taken steps to popularize the concept of organic farming among farmers, is now making efforts to market organically grown items under a brand name. `Jaivik,' as the name suggests, is an initiative in that regard.
The activities of the society are not only limited for selling organic food products but also for popularizing the organic farming concept. The members of the society regularly interact to share their experiences in organic farming.
To promote this society a retail outlet is present in the Lalbagh Botanical Gardens in Bangalore. Around 300 farmers are the members of this society. Of them, nearly 30 are actively into organic farming. Various vegetables and other crops grown by them have good demand in the domestic market. The `Jaivik' outlet at Lalbagh sells most of the vegetables and other farm items produced by them.